Many businesses don’t realise they need strategic support until things start to feel messy. Sales are increasing; the team is growing; opportunities are flowing in. From the outside, everything looks like success. But internally, something changes. Decision making becomes slower. The founder is pulled into every issue – down in the weeds rather than leading from the front. Teams start moving in slightly different directions. Conflict and cultural challenges start to surface. The business is growing,  but it begins to … Read more »

So I pride myself on understanding customers, on knowing how to research customers, what information we need to know/have before we start our businesses, how and why to identify customer drivers and motivations, how they make choices, why they make certain choices, what influences choice, whether the customer is a B2B customer or a B2C customer.  I meet so many business owners that I often feel like I know immediately who wants their business to succeed and will really put … Read more »

When it comes to your business, regardless of its size or sector, having a solid plan for the future, matters. Whether yours is a young medium-sized enterprise or a long-standing larger organisation, having a good business strategy is vital to the success of your company or brand. What exactly is strategy and what do you need to do to make it realistic and relevant? What needs to be in your plan? Figuring out where you want your business to be … Read more »