So, we are coming to the end of January (where is this year going?) and most of the people who came to me over the past few weeks are very focused on the need for goal setting. They are driven to set financial goals for the year, personal goals, business goals.All very admirable but when we get into discussion, what I find is that for most service based businesses they struggle to define what it is they offer to their customers. It is difficult to achieve a goal if you are not 100% sure what you are selling/offering to customers, or what are you going to achieve for them. So, before you get to the stage of goal setting, define very clearly what it is you achieve for your customers and work from there! If you have set your goals, go back and review them having reconsidered your product/service offering and determine how achievable are they.