It has definitely been a case of do as I say rather than do as I do for the past few months. Our website is about 8 years old. We were always happy with it but we were excited about an upgrade. The upgrade has been ready to go for a couple months but like so many other businesses we have not prioritised our own website and instead have focused on clients requirements. Time to change that. So I have put the upgrade to the theme live and now that will make us work on rewriting our text. Watch this space!
February 1st – the first day of Spring (in the Astronomical sense and not the Meteorological sense). It imbues such a great feeling of new beginnings. Heading to the SFA National Small Business Showcase in the RDS today. Looking forward to seeing all the finalists in the SFA Small Business Awards. Small businesses, Start-ups and growing businesses all showcasing entrepreneurship and innovation. New beginnings and new businesses. What are the main challenges people come to talk to us about in relation to their businesses? Structure – its a whole new challenge to move from employment to running a business. Competition – or the threat of! Remember competition is good, it keeps us all on our toes, prevents us getting complacent in our businesses. Growth, a defined growth strategy is important if you want to develop and grow the business. It doesn’t happen by chance. And Market entry strategies – leveraging resources and capabilities to enter the market and subsequently increase market share. Why do people come to us? We make our clients businesses successful. Its not about us, its about you!
Well, one month gone already! End of January. This is the stage where our commitment to all those New Year Resolutions often begins to flag. If this is you, refocus on that business. You came up with those original resolutions because you identified weaknesses in the business, areas for improvement or gaps in the market that had not been addressed. This still applies. You cannot keep doing what you did last year, no matter how well the business progressed. The environment we operate in continues to grow and evolve and we must monitor that environment and keep pace with it, or, keep ahead of it, in order to flourish. Get up, get out, reassess the business environment and revisit those business goals. Enjoy the journey!