Yesterday I had a new client. We had never met. She was referred from a third party. We were both a little apprehensive about the first meeting. Would the other party meet our expectations? She wondered would I be any good? I wondered would she put in the work to achieve the business goals. Then we met and we both had our expectations exceeded. I learned a lot from her, as I always do from all my clients but she took the time at the end of the session to give me some feedback which I have really taken on board. One of my weaknesses always is pushing myself out there. I focus on delivering for my clients rather than delivering for me. Business has always come to me through referral, recommendations, word of mouth etc. I haven’t really promoted myself as I didn’t have to. I probably haven’t given enough thought to driving new business to myself. Its not complacency in the slightest, I just did not see it as the main source of my business.
Yesterday my client told me that my website is not a reflection of me at all. She told me it does not reflect the energy I bring to the client or to the session and nor does it reflect the sharp focus I bring to a business. She has given me serious food for thought and I will definitely have to review my online presence to bring the real me across.
It has definitely been a case of do as I say rather than do as I do for the past few months. Our website is about 8 years old. We were always happy with it but we were excited about an upgrade. The upgrade has been ready to go for a couple months but like so many other businesses we have not prioritised our own website and instead have focused on clients requirements. Time to change that. So I have put the upgrade to the theme live and now that will make us work on rewriting our text. Watch this space!
New seasons, new starts It imbues such a great feeling of new beginnings. Heading to the SFA National Small Business Showcase in the RDS today. Looking forward to seeing all the finalists in the SFA Small Business Awards. Small businesses, Start-ups and growing businesses all showcasing entrepreneurship and innovation. New beginnings and new businesses. What are the main challenges people come to talk to us about in relation to their businesses? Structure – its a whole new challenge to move from employment to running a business. Competition – or the threat of! Remember competition is good, it keeps us all on our toes, prevents us getting complacent in our businesses. Growth, a defined growth strategy is important if you want to develop and grow the business. It doesn’t happen by chance. And Market entry strategies – leveraging resources and capabilities to enter the market and subsequently increase market share. Why do people come to us? We make our clients businesses successful. Its not about us, its about you!