Don’t you just dislike all those articles etc that go on about New Year, New You. Can I just say, there is no need for a new you. You are perfect as you are, a work in progress, continually growing, evolving and learning. However, your business may need a few new year tweaks, especially given the last 9 months of 2020.
2021 looks like it will continue throwing many challenges at us from a business perspective as well as a personal one, so if we haven’t started yet, we need to start reviewing our business and possibly making some changes to our product/service offering or delivery.
Many of our businesses will close to the public until probably early or mid- March. So we have to revise our overall business strategy, how we will deliver our products/services to our customers. We have to consider how our customers will find us, engage with us and communicate with us.
Time to get your team together and do a strategic planning review if you are to hold and grow that customer base in 2021
Wishing you all well. Stay safe.
Yesterday I had a new client. We had never met. She was referred from a third party. We were both a little apprehensive about the first meeting. Would the other party meet our expectations? She wondered would I be any good? I wondered would she put in the work to achieve the business goals. Then we met and we both had our expectations exceeded. I learned a lot from her, as I always do from all my clients but she took the time at the end of the session to give me some feedback which I have really taken on board. One of my weaknesses always is pushing myself out there. I focus on delivering for my clients rather than delivering for me. Business has always come to me through referral, recommendations, word of mouth etc. I haven’t really promoted myself as I didn’t have to. I probably haven’t given enough thought to driving new business to myself. Its not complacency in the slightest, I just did not see it as the main source of my business.
Yesterday my client told me that my website is not a reflection of me at all. She told me it does not reflect the energy I bring to the client or to the session and nor does it reflect the sharp focus I bring to a business. She has given me serious food for thought and I will definitely have to review my online presence to bring the real me across.
It has definitely been a case of do as I say rather than do as I do for the past few months. Our website is about 8 years old. We were always happy with it but we were excited about an upgrade. The upgrade has been ready to go for a couple months but like so many other businesses we have not prioritised our own website and instead have focused on clients requirements. Time to change that. So I have put the upgrade to the theme live and now that will make us work on rewriting our text. Watch this space!